Framing the Faces of Cancer Care
The Cedars Cancer Foundation—the fundraising foundation supporting the Cedars Cancer Centre at the MUHC—commissioned a portrait photography initiative to spotlight the clinical teams and volunteers behind patient care.
Amplify led the photography production, planning and directing a consistent headshot approach for oncologists, surgeons, nurses, and volunteers. The goal was to create portraits that balance professionalism with warmth, reinforcing trust, dignity, and human connection.
The deliverable was a cohesive library of high-quality headshots optimized for digital and print use, enabling consistent representation across fundraising, storytelling, and institutional communications.
Bringing everyone together through consistent, high‑quality photography has created a clear and compelling visual story. The results surpassed our expectations, and we’re truly pleased with how these portraits honour the people behind cancer care.
Angus Simmonds | Project Lead
The portraits were produced with a unified visual approach, creating consistent, high‑quality images across all participants at the Cedars Cancer Centre.
Each photograph highlights the professionalism and humanity of the clinicians, staff, and volunteers who shape cancer care.
Together, the images form a cohesive library that strengthens Cedars’ communications and supports storytelling across platforms.
