Experiences learners will never forget
Since the early 2000s, Intercultural Twinning has supported French-language learning at the Université du Québec à Montréal (UQAM). Nearly 12,000 participants have taken part, creating meaningful opportunities for cross-cultural exchange.
Amplify was trusted to develop a complete brand identity for this newly formalized program. The goal was to clearly express the idea of intercultural twinning, bringing together languages, cultures, and individuals through a strong, adaptable visual system.
The identity includes a distinctive logo designed for use across digital and print applications. Built for flexibility, it performs consistently across desktop, mobile, and print, in both full color and black and white, ensuring clarity and longevity across all touchpoints.
The logo and branding is fantastic and the price was very reasonable. We are very pleased, and have already started working on a second project together. Amplify was very easy to work with, and always had the answer to our questions. Great work!
Philippe Gagné, Isabelle Moncion | Project Leads
The logo is constructed on a custom grid system aligned with the GReJI website and the broader UQAM visual identity to ensure consistency and cohesion.
The mark features three overlapping human icons, each in a distinct color.
Together, they symbolize cultural diversity, while their equal scale and intersection represent unity and equality.
