Cinergy Is What Focus Tastes Like
© 2023
Cinergy
Services
BRANDING
CINERGY is a startup for an all‑natural energy drink formulated around citrus‑derived boosters—P‑synephrine, Vitamin C, and Vitamin B12 from bitter orange. The brief was to build a modern, athlete‑focused brand that feels clean, credible, and competition‑ready across digital and print.
Our role was to create a distinct visual identity, a compact style guide, and a launch‑ready campaign toolkit. Naming reflects a fusion of “citrus,” “synergy,” and “energy,” kept subtle in tone while signaling a performance‑driven ethos. The brand language emphasizes clarity, freshness, and efficacy.
The final system includes a primary wordmark, citrus‑based colourways mapped to flavours, typography for impact and readability, packaging mockups, social templates, and lightweight web comps. Together, these elements deliver a cohesive platform suitable for investor decks, pilot runs, and early‑stage marketing.
CINERGY proves what a disciplined identity and smart packaging can do for an emerging brand. With clear guidelines and a cohesive system across packaging, web, and social, the brand is built to launch, learn, and scale confidently and consistently.
Angus Simmonds | Project Lead
The identity established a credible, market‑ready foundation across packaging, web, and social, with clear rules for color, type, and layout.
Modular campaign assets enabled quick flavor extensions and athlete‑focused storytelling without heavy production.
Together, the system delivered consistent recognition at every touchpoint and a practical toolkit for early‑stage launch, pitching, and activation.
