A new digital home for paddlers

Few community events make it more than two decades without becoming part of the cultural fabric around them. After twenty‑plus years of growth, the Dragon Boat Race had outpaced the digital experience supporting it, an aging interface that no longer reflected the scale, energy, or future of the event.

The work focused on a complete front‑end redesign, rebuilding the website around clarity, accessibility, and longevity. The challenge was to serve multiple audiences at once: new paddlers discovering the race, returning teams navigating it year after year, and donors looking for frictionless ways to support and share fundraising efforts.

The result is an evergreen website designed as the central hub for all Dragon Boat Races to come. Built to evolve over time, the platform balances simplicity with depth, supports team promotion and donor engagement, and preserves continuity across past editions—laying the foundation for a broader, long‑term brand evolution.